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American Crew Forming Cream 3 oz | 
| Brand: American Crew
Category: Beauty
Buy New: $5.75 - $22.50
Where applicable you'll select size, color, etc. after you click the buy button.
Rating:  7 reviews
Media: Misc.
MPN: BIS-16122-American-Crew
ASIN: B000X2PTVK
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| Features:
| • | Highest Quality Styling available |
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| Editorial Reviews:
Product Description
Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. DIRECTIONS: Apply small amount into palms working evenly throughout damp or dry hair.
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| Customer Reviews:
Showing reviews 1-5 of 7
 Subtle yet effective molding for light "fluffy" styles October 6, 2004
Alex J. Avriette (Arlington, Virginia USA)
8 out of 8 found this review helpful
Before buying this product, I had been using Tigi BedHead gel and/or the Biolage hair creme for light sculpting. I have short, fine, dense hair. Because it is short, it generally takes something as heavy as gel to sculpt it for an all-day hold, but then it looks plastic and contrived.
The Biolage is great in that it is a light hold that doesn't have a hard sheen to it. However, it does feel a little "grimy." So I tried the Crew product because I like some of their other products.
The forming cream is very tacky (like wood glue), but distributes evenly if you work it carefully into your hair with two fingers. The neat part is that it doesn't clump your hair together, and it doesn't shine. So what you get his a hold that looks like hairspray, only softer. The hold is long lasting enough that you can apply it in the morning and not worry about it through an entire workday, or even a night of clubbing. Your hair looks brushed, not "sculpted." You still maintain the freedom of hair that doesn't have gel or hairspray in it, but the hair stays where you put it. Use a brush to sculpt.
It smells pleasant, doesn't hurt my hair, and doesn't look like I've spent an hour styling my hair. It also takes so little to use, I can imagine this small jar will last me at least a year.
Highly recommended.
A godsend May 1, 2009
Justin C. Sallows (Madison, WI)
2 out of 2 found this review helpful
I used to use hairspray or gel. Hairspray made my hair shiny and hard. The gel didn't last very long. Both irritated my scalp. Luckily someone pointed me to this product and it is amazing. I agree with everything the other review says. it is light, airy, looks natural and doesn't come anywhere near my scalp so it doesn't irritate it.
Gotta Love It... September 26, 2009
J. Smith
2 out of 2 found this review helpful
I have short hair and find this product to work very well, especially in humid conditions. It feels clean and does not have the hard crunchy feel that stiff gels leaves behind.
 Holds well, no grease! April 26, 2010
Jack (California, USA)
1 out of 1 found this review helpful
So I decided to relive my childhood days and comb my hair like a man. Parted, and to the side. Now there are some old school products that the classic man used to style his hair but I didn't want something so cheap and greasy.
I read that the stylist for the show Mad Men uses American Crew so I opted for that to combine the best of both worlds. It took me a few tries to use the right amount and I can say that this Forming Cream works very well. It'll hold your hair in place, take some gusty wind, and still remain soft and shiny. No hard hat and white crap from cheap gel.
Here is a small guide the Crew products to better accurately gauge what product is right for you.
AC pomade is medium hold, high shine
AC fiber is high hold, low shine
AC grooming cream is high hold, high shine
AC forming cream is medium hold, medium shine
Cream June 17, 2010
Unico Enterprises, Inc.
Hold is good, not too firm. Only drawback: contains alcohol.
Easy to style into hair
Showing reviews 1-5 of 7
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